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Press Release - August 31, 2007


Guild Wars: Eye of the North Goes Live, Expanding Guild Wars World

NCsoft releases the first expansion to award-winning, subscription-free Guild Wars franchise, builds bridge to Guild Wars 2


Bellevue, WA. Aug. 31, 2007—NCsoft® and ArenaNet® have launched Guild Wars: Eye of the NorthTM, the first expansion to the Guild Wars® franchise of subscription-free, online roleplaying games. Guild Wars players who purchase the expansion can access Eye of the North content through any of the multi-million-selling Guild Wars campaigns–Guild Wars, Guild Wars FactionsTM, or Guild Wars NightfallTM. The expansion also includes an innovative feature that allows players to take achievements they have earned over the years with them into the forthcoming Guild Wars 2TM.

Guild Wars: Eye of the North, continues the subscription-free business model pioneered by ArenaNet. The expansion is now available at the Official Guild Wars In-game Store and at Plaync.com, as well as from retailers in North America and Europe, for an expected suggested retail price of $39.99.

Eye of the North advances the story told in the original Guild Wars campaign, and is set in unexplored areas of the continent of Tyria. One of the highlights of the expansion is the Hall of Monuments, which allows players to preserve armor sets, pets, Heroes, and titles earned while playing Guild Wars, Factions, Nightfall, and Eye of the North, and take those accomplishments with them into Guild Wars 2.

The expansion also contains a host of new features that will appeal directly to veteran Guild Wars players, including 18 multi-level dungeons, 150 new skills across all 10 Guild Wars professions, 10 new Heroes to aid them in their adventures, 40 new armor sets, and more items, weapons, and titles.

"We think fans will find a lot to love in Guild Wars: Eye of the North," said Mike O'Brien, co-founder of ArenaNet. "Not only do we go back to the original Guild Wars lands and stories to wrap up plots and themes fans have clamored to learn more about, but we've also built a bridge to the future through the Hall of Monuments. This will give loyal players a way to preserve what they've accomplished in Guild Wars over the past two years, and reclaim the legacy of their favorite characters in Guild Wars 2."

The Guild Wars franchise recently surpassed four million units sold and is one of the most popular and critically acclaimed online roleplaying game series of all time. Guild Wars 2 is expected to go into public beta in the second half of 2008.

For more information, visit the Guild Wars website at www.guildwars.com. The award-winning Guild Wars series of games, including Guild Wars: Eye of the North, can be purchased from retailers or downloaded from the PlayNC store at https://secure.plaync.com/cgi-bin/Store.pl.


About ArenaNet
ArenaNet, located in Bellevue, Washington, is a wholly-owned subsidiary of NCsoft Corporation. ArenaNet has built a state-of-the-art interactive game network and develops premier multiplayer online games for dedicated game players. ArenaNet's titles, Guild Wars, Guild Wars Factions, Guild Wars Nightfall, and Guild Wars: Eye of the North, are global online roleplaying games that allow gamers to play with anyone, anytime, and anywhere in the world. More information about ArenaNet can be found at www.arena.net.

About NCsoft Corporation
NCsoft North America is headquartered in Austin, Texas and is a wholly-owned subsidiary of Korea-based NCsoft Corporation. NCsoft, with its own development and publishing offices in Texas and California, also works with other NCsoft subsidiaries and third party developers throughout North America to develop and publish innovative online entertainment software products. The company has successfully launched multiple online titles in the last three years and continues to support its franchises, which include Lineage®/Lineage II, City of Heroes®/City of Villains®, Guild Wars/Guild Wars FactionsTM/Guild Wars NightfallTM/Guild Wars: Eye of the NorthTM, and Dungeon RunnersTM. More information about NCsoft can be found at www.plaync.com.


NCsoft, the interlocking NC logo, PlayNC, Guild Wars, Guild Wars Factions, Guild Wars Nightfall, Prophecies, Factions, Nightfall, Guild Wars: Eye of the North, Eye of the North, Guild Wars 2, ArenaNet, Dungeon Runners, and Lineage and all associated logos and designs are trademarks or registered trademarks of NCsoft Corporation. City of Heroes, City of Villains, and all associated logos and designs are trademarks or registered trademarks of Cryptic Studios, Inc. and NCsoft Corporation. Cryptic Studios is a trademark of Cryptic Studios, Inc. All other trademarks are the property of their respective owners.