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Press Release - July 17, 2007


Guild Wars: Eye of the North Prerelease Bonus Pack to Hit Shelves July 20


Bellevue, WA., July 17, 2007—NCsoft® and ArenaNet® announced today that the prerelease bonus pack for Guild Wars: Eye of the NorthTM is set to arrive on retailer's shelves on July 20 and will include a host of compelling features, including exclusive in-game items and access to the Guild Wars: Eye of the North Sneak Peek Weekend set for later this summer.

The Guild Wars: Eye of the North prerelease bonus pack will be available from retailers in North America and Europe as well as at the NCsoft store at PlayNC.com and via the Official Guild Wars online store.

Guild Wars: Eye of the North is the first ever expansion to the subscription-free Guild Wars franchise of fantasy online roleplaying games, which will be released to the public on August 31, 2007. This expansion will provide new content accessible to players who have any of the previously released Guild Wars campaigns (Guild Wars, Guild Wars: FactionsTM, or Guild Wars: NightfallTM).

Players who pre-order Guild Wars: Eye of the North will gain access to the Sneak Peek Weekend, August 24–26, 2007, where they will be able to log into the game for a first look at Eye of the North. Players will be able to explore the Far Shiverpeaks region of the world, home of the barbaric Norn. Everything players obtain during the Sneak Peek Weekend, including items, XP, Heroes, and loot, will be permanent and available when the expansion goes live.

The Guild Wars: Eye of the North prerelease bonus pack also comes with exclusive weapons, including the Glacial Blade, the Hourglass Staff, and the Darksteel Longbow. These new weapons are based on the winning designs from the Guild Wars Design-a-Weapon Contest held earlier this year. In addition, the prerelease bonus pack includes a Guild Wars Trilogy Trial DVD that provides access to all three of the Guild Wars campaigns for a special trial promotion lasting 10 hours or 14 days, whichever comes first.

"We believe this feature-packed prerelease delivers real value to our players," said Mike O'Brien, co-founder of ArenaNet. "From past experience, we expect the Sneak Peek Weekend alone to be hugely popular, and players won't want to miss this chance to get a leg-up before the game goes live."

For more information on the Guild Wars franchise, visit the Guild Wars website at http://www.guildwars.com. The award-winning Guild Wars series of games can be purchased from retailers or downloaded from the PlayNC store at https://secure.plaync.com/cgi-bin/Store.pl.


About ArenaNet
ArenaNet, located in Bellevue, Washington, is a wholly-owned subsidiary of NCsoft Corporation. ArenaNet has built a state-of-the-art interactive game network and develops premier multiplayer online games for dedicated game players. ArenaNet's titles, Guild Wars, Guild Wars FactionsTM, and Guild Wars NightfallTM are global online roleplaying games that allow gamers to play with anyone, anytime, and anywhere in the world. More information about ArenaNet can be found at www.arena.net.

About NCsoft Corporation
NCsoft North America is headquartered in Austin, Texas and is a wholly-owned subsidiary of Korea-based NCsoft Corporation. NCsoft, with its own development and publishing offices in Texas and California, also works with other NCsoft subsidiaries and third party developers throughout North America to develop and publish innovative online entertainment software products. The company has successfully launched multiple online titles in the last three years and continues to support its franchises, which include Lineage®/Lineage II, City of Heroes®/City of Villains®, Guild Wars/Guild Wars Factions/Guild Wars Nightfall, and Auto Assault®. More information about NCsoft can be found at www.plaync.com.


NCsoft, the interlocking NC logo, PlayNC, Guild Wars, Guild Wars Factions, Guild Wars Nightfall, Prophecies, Factions, Nightfall, Guild Wars: Eye of the North, Eye of the North, ArenaNet, Lineage, Auto Assault, and all associated logos and designs are trademarks or registered trademarks of NCsoft Corporation. City of Heroes, City of Villains, and all associated logos and designs are trademarks or registered trademarks of Cryptic Studios, Inc. and NCsoft Corporation. Cryptic Studios is a trademark of Cryptic Studios, Inc. All other trademarks are the property of their respective owners.