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Press Release - July 2, 2007


Guild Wars: Eye of the North Readies For August 31 Release

NCsoft and ArenaNet set $39.99 price for first ever expansion of Guild Wars franchise


Bellevue, WA., July 2, 2007—NCsoft® and ArenaNet® announced that Guild Wars: Eye of the NorthTM, the first ever expansion to the subscription-free Guild Wars® franchise of fantasy online role-playing games, will be released to the public on August 31, 2007. The Guild Wars: Eye of the North expansion will be available for an expected price of $39.99 in North America and €34.99 in Europe, as well as through the NCsoft store at PlayNC.com and in the Guild Wars in-game store.

Guild Wars: Eye of the North will continue the no subscription fee model pioneered by ArenaNet, and will provide new content accessible to players who own both the expansion and any one of the three previously released Guild Wars campaigns (Guild Wars, FactionsTM, or NightfallTM).

The Guild Wars franchise has sold more than 3.5 million units since the release of the original Guild Wars campaign, in 2005, making it one of the most popular online role-playing games of all time.

Guild Wars: Eye of the North follows up on events told in the original Guild Wars campaign, and is set in previously unexplored areas of the continent of Tyria. The expansion contains a host of new features that will appeal directly to veteran Guild Wars players, including 18 large, multi-level dungeons, 150 new skills across all ten Guild Wars professions, ten new Heroes, 40 new armor sets, and more items, weapons, and titles. Additionally, through the innovative Hall of Monuments, Guild Wars: Eye of the North creates a path for players to carry the legacy of their characters into the upcoming Guild Wars 2. The Hall of Monuments will allow players to preserve their accomplishments and titles from Guild Wars, Factions, and Nightfall, which can then be claimed in Guild Wars 2.

"Guild Wars has one of the most committed and loyal player bases I've ever seen, and Guild Wars: Eye of the North is our way of delivering prized content to veteran players and creating a link to the future of Guild Wars," said Jeff Strain, co-founder of ArenaNet.

For more information on the Guild Wars franchise, go to: www.GuildWars.com. The award-winning Guild Wars campaigns can be purchased from retailers or downloaded from the PlayNC store at https://secure.plaync.com/cgi-bin/Store.pl.


About ArenaNet
ArenaNet, located in Bellevue, Washington, is a wholly-owned subsidiary of NCsoft Corporation. ArenaNet has built a state-of-the-art interactive game network and develops premier multiplayer online games for dedicated game players. ArenaNet's titles, Guild Wars, Guild Wars FactionsTM, and Guild Wars NightfallTM are global online roleplaying games that allow gamers to play with anyone, anytime, and anywhere in the world. More information about ArenaNet can be found at www.arena.net.

About NCsoft Corporation
NCsoft North America is headquartered in Austin, Texas and is a wholly-owned subsidiary of Korea-based NCsoft Corporation. NCsoft, with its own development and publishing offices in Texas and California, also works with other NCsoft subsidiaries and third party developers throughout North America to develop and publish innovative online entertainment software products. The company has successfully launched multiple online titles in the last three years and continues to support its franchises, which include Lineage®/Lineage II, City of Heroes®/City of Villains®, Guild Wars/Guild Wars Factions/Guild Wars Nightfall, and Auto Assault®. More information about NCsoft can be found at www.plaync.com.


NCsoft, the interlocking NC logo, PlayNC, Guild Wars, Guild Wars Factions, Guild Wars Nightfall, Prophecies, Factions, Nightfall, Guild Wars Eye of the North, Guild Wars: Eye of the North, Eye of the North, ArenaNet, Lineage, Auto Assault, and all associated logos and designs are trademarks or registered trademarks of NCsoft Corporation. City of Heroes, City of Villains, and all associated logos and designs are trademarks or registered trademarks of Cryptic Studios, Inc. and NCsoft Corporation. Cryptic Studios is a trademark of Cryptic Studios, Inc. All other trademarks are the property of their respective owners.