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Press Release - August 3, 2006


Guild Wars Online Store Goes Live

In-Game Interface and Digital Distribution Allows Players to Purchase, Download and Play Guild Wars Games and Accessories Immediately


August 3, 2006 (BELLEVUE, WA) – For the millions of gamers worldwide enraptured by the award-winning online roleplaying game, equipping themselves with Guild Wars® games and accessories has never been easier. Announced today by ArenaNet®, developer of the wildly popular Guild Wars franchise, and NCsoft® Corporation, the world's leading developer and publisher of online computer games, the Guild Wars online store is now open for business.

Players can now download Guild Wars games and accessories from right inside the game, and the digital distribution will enable this content to be used immediately, without the need for downloads or CD installation. The store is initially selling Guild Wars and Guild Wars FactionsTM games, as well as additional character slots, the item most-requested by Guild Wars players, which can now be purchased and immediately used on existing player accounts.

"Guild Wars and Guild Wars Factions are the first NCsoft games to be integrated into PlayNC, the NCsoft online store, through a user-friendly in-game purchase option," said Dorothy Ferguson, VP of sales and marketing for NCsoft North America. "Instant access to purchases gives gamers the stuff they want, without a wait, wrapped in a great shopping experience inside the game."

Guild Wars, an instant bestseller worldwide upon its release in April 2005, and Guild Wars Factions, the number one game in both North America and Europe earlier this year, are global online roleplaying games. Guild Wars Nightfall, coming later this year, will continue this great tradition. These games invite players to immerse themselves in an epic storylines centered in vibrant fantasy settings, build personalized characters, and find grand adventures in missions and quests.


About ArenaNet
ArenaNet, located in Bellevue, Washington, is a wholly-owned subsidiary of NCsoft Corporation. ArenaNet has built a state-of-the-art interactive game network and develops premier multiplayer online games for dedicated game players. ArenaNet's titles, Guild Wars and Guild Wars Factions, are global online roleplaying games that allow gamers to play with anyone, anytime, and anywhere in the world. More information about ArenaNet can be found at www.arena.net.

About NCsoft Corporation
NCsoft North America is headquartered in Austin, Texas and is a wholly-owned subsidiary of Korea-based NCsoft Corporation. NCsoft, with its own development and publishing offices in Texas and California, also works with other NCsoft subsidiaries and third party developers throughout North America to develop and publish innovative online entertainment software products. The company has successfully launched multiple online titles in the last three years and continues to support its AAA franchises that include Lineage®/Lineage II, City of Heroes®/City of VillainsTM, Guild Wars/Guild Wars Factions and Auto Assault®. More information about NCsoft can be found at http://www.plaync.com.


NCsoft, the interlocking NC logo, PlayNC, Guild Wars, Guild Wars Factions, Guild Wars Nightfall, Prophecies, Factions, Nightfall, ArenaNet, Lineage, Auto Assault and all associated logos and designs are trademarks or registered trademarks of NCsoft Corporation. City of Heroes, City of Villains and all associated logos and designs are trademarks or registered trademarks of Cryptic Studios, Inc. and NCsoft Corporation. Cryptic Studios is a trademark of Cryptic Studios, Inc. All other trademarks are the property of their respective owners.